A bone to pick.

Illegal downloading and sharing means those cheeky Superglomerate Record Company Behemoths; generous pumpers of RihannaBeiberSwiftKe$ha-fermented-silage that they are, are now desperately required by their impoverished shareholders to be even less honourable than they’ve ever been before.

Back in the 50s Elvis Presley’s bosses happily repackaged backwoods-Georgia-Gospel and Tennessee-anti-slavery-heartsongs as ‘rock n roll’ for screaming white hormonal babyboomers. The bones of the songs were given new skin, shiny Polyester and a dazzling smile.

In these two songs, the original, and its new packaging, the bones don’t matter. Sod the bones. Take the pieces, and reassemble just like new, like a knock-off handbag with some old wisdom-teeth in it instead, only the handbag is branded by one of the world’s most popular music acts.

As Paul Arden famously said, and it often deserves repeating,

“Ideas are open knowledge. Don’t claim ownership. They’re not your ideas anyway, they’re someone else’s. They are out there floating by on the ether. You just have to put yourself in a frame of mind to pick them up.”

And in Advertising, that happens every day. Trying to strip back any thought to the most common, simplest way to say it, preferably without words, inevitably means someone else in Singapore or Sao Paolo could be trying to do the exact same thing, with the same simple objects, as any trail of comments on adsoftheworld.com by bitter creatives will tell you.

But this? This is just outright stealing, and the Record Companies really don’t give a shit about my little rant. No bones about it.

Exhibits A and B: