Crafting a contemporary car ad in the Gulf.

Earlier this year, with my creative partner Elisa Arienti, and a few of our colleagues at TBWA Dubai, we spent two days filming the below TVC for the new range for Infiniti Middle East. 

The Infiniti Middle East TVC featured in the region's edition of Campaign Magazine.

The Infiniti Middle East TVC featured in the region’s edition of Campaign Magazine.

Back-to-back, A 21 hour and a 19 hour day with the talented German director Juergen Bollmeyer produced this result. We wanted to create a piece that put the cars firmly in the region, that framed the very real energy and positivity of the GCC right here, right now.

From music and transitions to pace, many hours were spent debating every detail, and we’re thrilled with the results. Let us know what you think!